Who is Sally? Why Hire Sally? What Can Sally Do? Who Should Hire Sally? Where Can I Reach Sally?

Okay, so here's the obligatory resume page. It tells about my general work history and education, gives you an overview of my computer, software and other digital media experience.

What it doesn't tell you is that I am FANTASTIC at putting together marketing communications and presentations. They are my passion. I have an amazing track record of being an integral part of teams that gain huge, multi-million dollar contracts for corporations (100 million dollars plus per year for one fortune 500 client). I find that focusing on the audience, interjecting a sense of humor, and developing materials that are more visual oriented bring home the sale. I also have a great track record with internal marketing that gets employees motivated.

Download a .pdf file of Sally's Resume

Download a text version of Sally's Resume
 

Sally Shepherd Wilmington, North Carolina 28403          sally@hiresally.com

EXPERIENCE

Owner Shepherd Design & Marketing, Wilmington, NC 3/2003 - Present  (www.shepherdmarketing.com)     Provide contract/consulting/freelance design and marketing services to a variety of clients. My work is mostly concentrated in developing multimedia business to business presentations and designing companion printed pieces for large corporations. Other projects have included: collateral marketing presentation; multimedia employee orientation program; customer quality fair booth setup, including digital and printed materials and participation; invitation to bid presentation and promotional package; Board of Directors strategic planning meeting divisional presentation; and illustration work for initial development of a home decor product pitched to Walmart for future merchandising.

Marketing Communications Specialist Chloride Systems, Burgaw, NC 9/2000 - 1/2003      Develop print, and occasional multimedia, projects from conception through design and distribution including: color catalogs, specification binders, sales materials, new product launches, calendars, print advertisement, special incentive marketing, pre-trade show promotional pieces, and trade show kiosk. Maintain company websites. Develop new marketing ideas and concepts. Provide art direction of photographs. Develop presentations for Senior Executives. Write press releases for trade publications. Coordinate trade show participation.

Multimedia Specialist Guilford Mills Inc. Kenansville, NC 11/1995 - 9/2000     Develop concepts and produce presentations for sales, design, and Senior Executives to: gain fabric placements with major auto manufacturers; teach key personnel within automotive manufacturers the basic process of fabric development and manufacturing; inform and entertain attendees at trade shows, seminars, conventions and conferences. Presentations included: developing presentation concept, multimedia production, script writing, digital photography, digital video production, copy creation of supplemental printed materials, creation of "custom" materials, and development of kiosk and video wall presentations for targeted trade shows. Create custom marketing materials and other internal publications and printed materials for various purposes. Develop a variety of training programs including: multimedia program (taught to all associates) on the basic financial principles of business, interactive safety program on lockout/tagout, intranet accessed grammar help program, and safety certification training and testing. Develop multimedia presentations for various in-house clients for a variety purposes. Production of video that was an overview of the Automotive Business Unit. Write new personnel announcements for posting. Contributing writer to corporate newsletter.

Independent Designer Self Employed Wilmington, NC 6/1994 - 11/1995      Design various printed materials, as an independent graphic designer, for a variety of local clients.

Graphics Specialist Cape Fear Museum/New Hanover County Wilmington, NC 3/1993 - 6/1994      Design marketing materials to promote upcoming exhibits and events, including "Dinosaurs in Motion". Materials developed included: posters for the exhibits and related events, invitations, billboards, t-shirts, McDonald's trayliners, print ads, and sponsorship materials. Create artwork for exhibit labeling. Design museum newsletter and coordinate mailing. Aid in the assembly of exhibits.

EDUCATION

UNC-Wilmington Wilmington, NC     Bachelor's Degree, English/Professional Writing 5/93

UNC-Wilmington Wilmington, NC      Bachelor's Degree Art 5/85

Cape Fear Community College Wilmington, NC     Improvisation 1   1/05 - 4/05

NC State University Raleigh, NC      Masters Level Course on Training Development via video     1/96-6/96

East Carolina University Greenville, NC      Fine arts program 8/80 - 11/81

 

CONTINUING EDUCATION

HOW Design Conference (www.howconference.com) - 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007

Introduction to Dreamweaver 3 - Softrain, Wilmington, NC 2000

Introduction and Intermediate Director 5 - Media Magic, Atlanta, GA  1998

Introduction and Intermediate Authorware 4 - Media Magic, Atlanta, GA 1997

 

COMPUTER SKILLS

Acquainted with both Window and Macintosh operating systems -- currently use Windows XP Professional in my own business.

Software:   Acrobat; Illustrator; Photoshop; Director; Quark Xpress; Power Point; Sound Forge; Adobe Premiere; Word; Front Page; Go Live; Freehand; Flash; Corel Draw; Corel Paint; Authorware

Use and set up of projection and sound equipment

 

AWARDS

Lightfair International - Image Award 2002     Best multiple pieces promoting presence at trade show.

TED Magazine - Best of the Best 2002    BEST Literature/Selling Tool; HONORABLE MENTION Literature/Selling Tool.

PICA - Special Judges Award    Campaign Promotional (4 or more colors).

The Communicator  - Best Special Edition Newsletter    Contributing Writer.

 

Will gladly present portfolio at interview.

I want to help Sally find a job!   sally@hiresally.com